Starbucks, more than just coffee now
Starbucks Corp. is branching out from coffee to music. The company said on Monday it has formed its own record label that will develop music offerings to be sold both in their coffee shops and through traditional music outlets.The new record company, called Hear Music, will be based in Los Angeles. They have partnered with Concord Music Group for the new project. These two have collaborated on albums before including releases by Ray Charles and Sergio Mendes.
In addition to producing CDs in its coffee shops, Starbucks also has a Hear Music radio station on XM Satellite Radio.