Jessica Simpson is all about becoming an enterprise.  Hoping to be like Mary Kate and Ashley O., the former Mrs. Lachey launched her swimwear line at Mercedes Benz Miami fashion week on Saturday.

Let's just say it was a splashing success!

Jessica, who sported a long blue, green and white dress, was said to have picked each model by hand for the much anticipated fashion show.

Simpson's new swimsuit collection features a number of spicy hot bikinis as well as several casual (but sexy) one piece designs. 

Jess insists that the new collection will satisfy a number of individual styles. In fact, the "Dukes of Hazard" star promises that the line will offer many elements "from all-American girl to bohemian".

Squirt in some of that edible foam shit she launched last year, and you can have a picnic too!