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December 10, 2007

David Beckham in his underwear for Armani


Here's the first ad for the Emporio Armani underwear collection featuring the sexiest man alive, David Beckham.

This is just the first of many ladies and gentelmen.  There's plenty more Beckham to come!

“David is truly a modern day icon in that his fame extends well beyond the realm of soccer,” Armani said in a release. “He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.”

The opening black and white image features a chiselled jawed Beckham in mega tight – and bulging - white briefs with an Armani logo.

The campaign will debut with a special gatefold in the February edition of the US edition of Vanity Fair. From there it will roll out globally in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

It must be Christmas!

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