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April 25, 2008

Is Heatherette finally calling it quits?

heatheretteisover.jpg

If you love Heatherette, but can't get your hands on one of Richie Rich and Traver Raines' pieces - don't worry! It may be coming to a Marshalls or Burlington Coat Factory near you soon!

The New York Daily News is reporting that Richie and Traver are going their separate ways.

"Sources say Richie Rich is working on a fashion line of his own, to be called Rox and Riley (after his dogs, natch). Rich is also said to want to move to Los Angeles, where he is considering music and TV projects to go with a book about club kids that he is writing."

"Traver [Rains] is a great designer, and he was the one who really held it together," says a pal. "But he can't deal with Richie anymore."

This was the last year for Heatherette's three-year, $6 million deal with the Weisfeld Group, and they even pulled out of fashion week in January.

Additionally, the label no longer has a publicist.

Heatherette definitely seems to be going belly up, and we're not talking about the back room of an East Village bar either!



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