Playing the Sarah Palin name game

Has anyone else notice that the candidates seem to be playing the Sarah Palin name game?
Republican John McCain makes every effort he can to call his runningmate "Sarah" (and sometimes corrects himself to do so) instead of "Governor Palin?"
And on the flipside, Democrats Barack Obama and Joe Biden are doing everything they can to call her "Governor Palin" even rather than saying "Sarah Palin." They too will even correct themselves if they use her first name.
Is this a sexism issue or is it just the candidates ways of subliminally changing our opinion?
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