Update: One of NYC's hottest gay clubs undergoes identity crisis
I told ya so! Here's a follow-up report to the news I told you that I heard earlier this week about the name change at Elevate and the return of Daniel Nardicio's Saturday weekly party.
[updated on 6/20/2010] After an article ran on Blackbook.blog late last week, the owners made a spur-of-the-moment decision to go with the name Access . After meeting with their promotions and marketing teams, however, Scott Smith announced on Sunday that the club will actually be renamed "390" (as in the street address on 8th Avenue where the venue is located!)
"390" has an insane week planned in honor of New York City's gay pride celebration.
gaysocialites.blog is the first to report that the owners of the club formerly known as Elevate at 390 Eighth Avenue in Manhattan are changing the club's name to Access. Just in time for pride, Access will launch their new name as New York City begins their week long celebration this upcoming weekend. Rickey Mercado, one of the owners of Access, says the name Elevate evidently caused some confusion since there is already a club named Elevate in Los Angeles. "This is the final step in a transformation that has taken one of Manhattan's most popular clubs and opened it to the LGBT community," Mercado said. In addition to the name change, Access will introduce a new party starting on Saturday, June 26th. Daniel Nardicio will kick off his new weekly soiree the night before the Heritage of Pride March in Manhattan.